Yes, You Do Need a Blog (And Apparently, So Do I): Why Blogs Still Matter in 2025

Let me be honest with you. For a long time, I was that cobbler with no shoes. A hairdresser with split ends. A copywriter with… no blog.

Yes, it’s true. I’ve been writing blogs for mental health professionals for years about EMDR, trauma-informed care, high-functioning anxiety, how to choose the best IOP in San Diego, and whether your therapist is a robot (okay, not that one yet). But my own website? Not a single blog in sight.

Until recently.

I finally did it. I started a blog. Cue the champagne 🥂or at least a huge iced coffee. ☕️

So, what changed? Why did I finally take my own advice and start blogging for my business, Suzanne Griffin Copywriter?

Because blogs still work. Even in 2025. Even with TikTok, Reels, AI, and attention spans that rival those of goldfish, Blogging remains one of the most effective ways to connect with your audience, enhance your SEO, and demonstrate to potential clients why they can trust you with their mental health.

And I’ve got the proof to back it up, both from my clients and now, a little ironically, from myself.

Let’s dive into why you, dear therapist or mental health pro, should seriously consider getting that blog going (or revive the one that’s been collecting digital dust since 2021).

1. Blogs Build Trust (and Show You’re a Real Person, Not Just a Headshot in Cardigan Form)

Let’s face it, mental health is personal. When people scroll through therapist directories or Google “how to stop crying at work every day,” they’re not just looking for someone with degrees and certifications. They’re looking for someone who gets it. Someone they can trust.

A well-written blog shows people who you are, how you think, and what it might feel like to sit across from you in session. It brings your voice to life, before they ever click “Book Now.”

Want to show that you understand trauma, grief, high-functioning anxiety, or postpartum rage that feels like being possessed by a very tired demon? A blog can do that.

Want to educate clients about EMDR, IFS, or what actually happens in therapy? A blog can do that too.

Want to normalize crying during Target runs? You already know the answer, you smart cookie, you. 🍪

2. Google Loves Blogs (Like, Seriously Loves Them)

We can’t discuss blogs without mentioning search engines. I know, yawn. 🥱(Stick with me. It won’t hurt too much.)

When someone searches for “trauma therapy in San Diego” or “what to do after a panic attack,” Google’s little bots are zooming around the internet looking for pages that seem helpful, clear, and legit.

Static websites, meaning those with just a homepage, an about page, and a contact form, aren’t always enough to show Google that you know your stuff. But regularly posting high-quality blogs? That’s SEO gold.

Let me share a quick success story with you. One of my long-term clients gets thousands of visitors to her website. And guess what? Many of her most-visited pages aren’t her home or services page. They’re blogs I wrote. They are educational, thoughtful, keyword-rich blogs that meet people where they are.

More website visitors mean a better SEO score. A better SEO score means you’re on the first page of search engine results. It could also mean more aligned clients. More ideal clients who had already heard the practice’s voice, felt connected, and were halfway into the therapy room by the time they filled out the contact form.

It’s not magic. It’s blogging.

3. Blogs Let You Gently Educate (Without Sounding Like a Textbook)

You know how you sometimes have to explain the same therapy concepts repeatedly? Like what EMDR is, or what the difference is between anxiety and burnout. Or that setting boundaries is not the same thing as being mean.

A blog lets you share your wisdom once and reach a large audience with it. It’s like your very own therapeutic soapbox, minus the ethical dilemma of yelling at strangers.

Plus, when your future clients are up at 2 a.m., spiraling and Googling “why can’t I stop overthinking everything,” your blog could be the thing they land on. The thing that calms them down. The thing that says, “Hey, it’s okay. You’re not broken. There’s help.”

That’s powerful.

4. You Don’t Need to Be a “Writer” to Have a Great Blog (Hint: That’s Where I Come In)

“But Suzanne,” you might be thinking, “I’m not a writer. I’m a therapist. I’m good at helping people, not writing essays!”

First of all, same. I mean, I am a writer. But I’m also a mom to three teenage boys, two cats, and a rescue dog who thinks every Amazon box contains a threat to national security. So believe me when I say, you don’t need to do it all.

That’s why I do what I do.

When you hire a copywriter who specializes in mental health (hi, it’s me 👋), you’re not just getting someone who knows grammar. You’re getting someone who understands your field, your clients, your ethics, your mission, and how to translate that into warm, clear, engaging content that gets people to say, “Yes. This is the therapist for me.”

5. Blogging for Myself (Finally): A Case Study in “Practicing What I Preach”

Starting my own blog this year felt like writing my own wedding vows at a vow renewal ceremony I forgot I planned.

I kept telling myself, “My clients come through referrals. I’m too busy writing for other people. Blogs aren’t that important for me.”

But I was wrong. (Yes, I said it. I’m not afraid to admit it.)

Since launching my blog, I’ve had more visitors to my site, more inquiries from ideal clients, and, maybe most importantly, I feel more connected to the people I want to serve. (Yes, I know this is only blog post #2. But it’s nice to know I’m finally doing it.)

Because sharing your voice? It works. Even if you’re a little late to your own blogging party.

Final Thoughts: Your Blog Is a Bridge

If you take away one thing from this post (besides the irony of me touting the importance of blogs in blog #2 of my 5-year-old business), let it be this:

Your blog is a bridge.

It connects you to the people who need you most. It lets them get to know you before they ever reach out. It builds trust. It boosts your visibility. And it gives you a way to share what matters, without having to dance on Instagram or learn what BeReal is.

So yes, blogs still matter. Especially for therapists. Especially for you.

And if you’re ready to stop putting it off, I’d be thrilled to help you finally get those words on the page.

Shoes for the cobbler. Split ends trimmed. Blogs for therapists, and even for the copywriter who writes them.

Want help starting your blog (or reviving one that’s been asleep since the Obama administration)?

Let’s chat! Contact me here or check out my services to learn how I can help you share your voice with the people who need it most.