Frequently Asked Questions About Copywriting
Q: Can I use ChatGPT to write my website content?
A: You can, but it won’t sound like you. As of 2025, AI still can’t capture your voice, tone, or empathy. Google also rewards original, valuable content, not recycled robot text. If you want content that connects, engages, and inspires clients to click “Contact,” a human copywriter is your best bet.
Q: What does a copywriter do?
A: Typically, there are three responses when I tell people I’m a copywriter.
Oh, with, like, patents and stuff? (Uh, nope - that’s “copyright.”)
You’re a writer! Cool! (Yes!)
What the heck is a copywriter? (I’m glad you asked.)
A: “Copy” just means words. A copywriter is someone who writes words that prompt people to take action. In the old days, that meant newspapers, billboards, flyers, and wanted posters (maybe?). Today, it’s websites, blogs, social posts, emails, and more. In short, I write words that help you connect with your ideal clients.
Q: What are your credentials as a mental health and wellness copywriter?
A: I’ve been copywriting for almost a decade. First in random freelance gigs, then for a marketing agency. Now, I’m running my own business. I’m a “Write Your Way to Freedom Certified” professional, which means I've trained in both strategy and craft. Most importantly, I’ve helped therapists, clinicians, and wellness professionals grow with ethical, client-centered copy.
If you’re interested in the program, you can check it out here. And if you want to take the plunge as I did, I’d love it if you used my affiliate link so I get a lil love back! 💗
Q: Why do I need to hire a mental health copywriter?
A: For the same reason you’d see a dentist for a cavity. You want it done right. Copywriting isn’t just writing words; it’s writing with strategy. As your copywriter, I utilize SEO (and AIO!) and compassionate messaging to get your practice noticed, allowing you to spend less time on marketing and more time helping clients.
Q: What is SEO copywriting?
A: SEO copywriting makes your content both client-friendly and Google-friendly. That means:
Writing for people first - your audience, their needs, their goals.
Researching the keywords they’re searching.
Creating useful, engaging content that helps you rank higher.
Think of it as word-magic that makes you easier to find.
Q: How much does a copywriter cost?
A: It depends on your needs and the copywriter’s experience. Some charge lots of money just to chat (not me—I offer free consultations). My rates are competitive and reflect the value I deliver. You’ll never get cookie-cutter copy here. Only thoughtful, strategic writing tailored to your practice.
Q: Can’t I just do my own health and wellness copywriting?
A: You can! But do you have the time? Copywriting involves research, strategy, drafting, optimizing, and revising. I’ve spent years honing these skills so you don’t have to. If you’d rather spend your energy with clients instead of wrangling words, I can help.