Why I Love Being a Business Owner and Copywriter for Mental Health Professionals (Even on Mondays)

Let me just start by saying: I didn’t grow up dreaming of becoming a copywriter for therapists. Some kids wanted to be astronauts. I actually wanted to be a waitress. (Dream ACHIEVED! 💪🏽)

But here I am, running my own business as a mental health copywriter, sipping coffee at 10 a.m. in yoga pants, writing about EMDR and IOPs and “parts work” like it’s my love language.

It’s weird. And it’s terrific.

So if you’ve ever wondered what it’s like being a business owner and a copywriter in the mental health space, grab a snack and settle in. I’m about to tell you all the gloriously honest reasons why I wouldn’t trade it for anything else—except maybe a rescued kitty cat that makes me coffee. (Still waiting, science.)

1. I Get to Write About What Actually Matters

Let’s face it: not all writing gigs are created equal. Before I found my niche as a mental health copywriter, I wrote about sneakers, veins, roof cleaning, and sheet metal. It wasn’t terrible, but let’s just say my soul needed a snack after that one.

Now? I get to write about trauma healing, emotional resilience, postpartum recovery, and how not to lose your mind while working a high-stress job. These are topics that actually help people. Real people. People who might Google “Why do I feel like I’m going to cry at work all the time?” at 3 a.m. and land on an article I wrote for their therapist’s website.

That’s powerful. That gives meaning to my ridiculously fast typing skills.

And when I see a mental health blog I wrote helping someone feel seen for the first time—while simultaneously driving tons of traffic to my client's site (HELLO, GREAT SEO POINTS!)—instant dopamine hit. Better than coffee. (Almost.)

2. My Clients Are the Absolute Best

There’s something magical about working as a copywriter for therapists. They’re empathetic. They communicate clearly. (Most of the time. After all, they're human, too.) They say things like “I’m noticing some resistance here” instead of “You’re being annoying,” and I’m not mad about it.

Honestly, after writing in this field for years, I’ve learned a great deal from my clients. I’ve picked up on boundaries (still working on them, but we’re trying!), emotional regulation (deep breaths count, right?), and the gentle art of validating someone’s experience even if you secretly want to scream into a pillow.

These are people doing the hard, messy, healing work. And I get to be the one who helps their message shine. I get to craft their voice, tell their story, and make sure the people who need them can actually find them online.

3. Freedom, Sweet Freedom

Let me tell you something about being your own boss: it’s not just about setting your own hours (though that is a perk). It’s about designing a life that actually fits you.

As a business owner and mental health copywriter, I can take a walk in the middle of the day and call it “creative processing.” I can say no to projects that don’t light me up. (Try doing THAT when you work for someone else.) I can pivot my niche, change my offers, or take a mental health day without asking permission from a corporate overlord named Brad.

I’m not chained to a cubicle. I’m not pretending to look busy at 4:59 p.m. I’m not hiding snacks in my desk drawer like I’m in a secret spy mission.

Okay, I still hide snacks. But now it’s because I don’t want to share them with my teenage sons.

And remember that one time I crawled under my desk to cry when I was a car insurance agent? Yeah. Good times.

4. I Get Paid to Be Curious

Being a copywriter for therapists means I get to learn all the things. Seriously. On any given day, I might deep dive into:

• The difference between CBT and DBT

• How EMDR helps with chronic shame

• What the heck “internal family systems” is (and no, it’s not a group text with your siblings)

My job is part researcher, part translator, and part therapist hype woman. And I love it.

I get to turn clinical jargon into clear, comforting, human-centered copy. I help therapists sound like themselves online: warm, trustworthy, and not like a robot-generated homepage.

It’s creative. It’s nerdy. It’s never boring.

5. There’s Room to Be Human

In this field, mental health is the thing. I don’t have to pretend to be some perfect productivity machine. I don’t have to hide when I have an off day or when my brain feels like a browser with 73 tabs open. (My fellow mental health copywriters, I know you feel me.)

In fact, my clients get it. They remind me that rest is productive. That burnout isn’t a badge of honor. That I don’t need to perform to be worthy of rest or joy or frozen pizza for dinner.

It’s a refreshing, radically accepting kind of workspace. And even though I’m technically on the marketing side of things, it often feels like I’m absorbing therapy by osmosis.

(Which is probably why I now say things like “I’m holding space for that” in casual conversations with my cat.)

6. I’m Part of the Ripple Effect

Here’s what really gets me in the feels: every therapist I write for helps dozens, maybe even hundreds, of people. And the more clients they reach, the more people get supported.

So, when I write a homepage that helps a postpartum mom finally reach out? That’s impact.

When I write a blog that reassures a burnt-out executive that they’re not alone?

That’s impact.

When I help a therapist show up confidently online so they can fill their practice with aligned clients? You guessed it: impact.

As a mental health copywriter, I may not be sitting in the therapy chair, but I’m part of the healing process. I’m part of the process of someone finding their person—the therapist who helps them navigate the complexities and the magic of being human.

And that’s more than just “good business.” That’s meaningful work.

7. The Laugh-Cry Balance Is Just Right

Look, not every day is glamorous. Some days I’m editing a blog while reheating my coffee for the third time, wearing the same sweatshirt I wore yesterday, and wondering if I should Google “how to write when your brain feels like soup.”

But you know what? Even on those days, I love what I do.

Because it’s mine. I built it. I grew it. I get to work with brilliant, compassionate people doing life-changing work. I get to use words to connect, encourage, and inspire. And I get to laugh a lot along the way—mostly at myself, sometimes at therapy memes, and occasionally at the typo that turned “licensed therapist” into “licorice therapist.”

(No judgment. I’d probably see that therapist. Sweet and supportive? Sign me up.)

Final Thoughts (AKA: Thanks for Reading My Mental Health Manifesto)

So yeah. Being a business owner and a copywriter for mental health professionals is kind of my dream job. Even on Mondays. Even when my coffee gets cold. Even when a homepage takes 47 headline drafts to get just right.

If you’re a therapist, coach, or mental health provider: thank you for what you do. 💗 I see the depth of your work, and I’m honored to be the one helping you put it into words.

And if you’re another mental health copywriter or aspiring copywriter for therapists, wondering if you should niche into this world—come on in. The water’s warm. Just bring snacks. (And maybe a thesaurus.)

Because at the end of the day, helping people find the help they need? That’s copywriting with a soul. And I wouldn’t trade it for the world.

— Suzanne Griffin Mental Health Copywriter, Copywriter for Therapists & the Occasional Licorice Specialist

FAQs About Being a Mental Health Copywriter & Business Owner

Q: What does a mental health copywriter actually do?
A: I translate clinical expertise into clear, compassionate copy. That means websites, blogs, and profiles that help therapists build trust and attract aligned clients without jargon or salesy tactics.

Q: How is copywriting for therapists different from other niches?
A: You’re inviting people into a vulnerable process. The writing has to be trauma-informed, client-centered, and ethically persuasive—more advocacy than advertising.

Q: Why did you choose this niche?
A: Because the work matters. I’m passionate about reducing stigma and helping more people find care. I love that my words support the helpers who change lives.

Q: What kinds of projects do you take on?
A: Service pages, homepages, blogs (EMDR, IOPs, couples, trauma, anxiety), Psychology Today profiles, and brand voice guides for solo therapists and group practices.

Q: How does your business-owner perspective benefit clients?
A: I balance empathy with strategy (SEO, structure, and conversion fundamentals) so copy resonates with real people and performs in search.

Q: How do you keep content both human and SEO-friendly?
A: By writing for clients first, then aligning with keywords and entities, internal links, and clear structure so Google and AI can understand and surface the content.

Suzanne Griffin is a mental health copywriter who helps therapists, group practices, and wellness providers across the US and Canada find the right words to reach the people who need them most. With nearly a decade of professional writing experience, she blends strategy, SEO, and empathy to craft content that builds trust with both clients and Google. Passionate about reducing stigma and translating clinical expertise into client-friendly content, Suzanne ensures therapists’ voices shine online. Based in Orlando, Florida, she can usually be found with her nose in a book, snuggling with her dog and cats, or brainstorming her next blog idea.