Most therapy websites sound polished but forgettable. Here’s how to make your therapist website copy sound human, specific, and unmistakably you.

As a mental health copywriter for therapists, I’ve seen how structured data and smart SEO can help you earn a spot in Google’s new AI Overview. Here’s how to do it.

Ever wonder why your therapy website isn’t showing up on Google? You’re not alone. Between constant algorithm updates and new AI search tools, visibility can feel like a moving target. Here’s how to help more clients find you…without turning into a tech expert.

Ask most therapists which page feels hardest to write, and they’ll say the About page. It’s where you try to sound professional and human, without oversharing or slipping into résumé mode. This blog walks you through how to strike that balance, so your About page feels like a genuine introduction: warm, grounded, and unmistakably you.

Think of your homepage as your welcome mat, not a lecture hall. Here’s how to make your therapy website warm, clear, and Google-approved — without the cringe.

Most therapy websites skip one small but powerful detail: the blog author bio. Adding just a few lines about who you are builds trust, strengthens SEO, and shows Google you meet E-E-A-T standards. Here’s why it matters—and how to write a bio that helps your blog truly connect.

Most Psychology Today profiles sound the same, and that makes it harder for clients to choose you. In this post, you’ll learn how to write a bio that feels warm, client-friendly, and unique. Plus, there’s a free printable checklist inside to make the process even easier.

Your therapy website is often the first impression clients have of you. But if it’s outdated, jargon-heavy, or missing a clear next step, you could be pushing them away. Here are 5 common therapy website mistakes, and simple fixes, to help your site feel warm, welcoming, and client-friendly from the very first click.

Google takes mental health content seriously, which is why E-E-A-T: experience, expertise, authoritativeness, and trustworthiness, matters so much for therapists. Your training and lived experience already make you credible, but your website has to show it. In this blog, I break down what E-E-A-T means, common mistakes therapists make online, and how working with a mental health copywriter can help you build trust with both clients and Google

I don’t write about mental health because it’s trendy. I write about it because it’s personal. I’ve lived with anxiety and depression. I’ve lost people I love to suicide. And I believe that words can be a powerful part of healing. As a mental health copywriter, I use my skills to help therapists connect with the people who need them most. This is the story behind why I do what I do and why it matters so deeply to me.

Therapist marketing gets a bad rap, but it’s not about “selling” therapy. It’s about making sure the people who need your help can actually find you. In this post, I explore the biggest challenges therapists face when trying to attract ideal clients, how to stay relevant online without selling your soul, and why good marketing is really just good therapy with a keyboard.

I’ve written hundreds of blogs for therapists—but until recently, not a single one for myself.

Yep. The mental health copywriter with no blog.

But after seeing how blogs helped one of my clients attract thousands of new website visitors (with many of the top pages being the blogs I wrote), I finally took my own advice.

Turns out? Blogging still works—beautifully. Especially for therapists.

In this post, I’m sharing the funny truth about starting my own blog, why your practice needs one, and how to make it work without burning out or sounding like a textbook.