Why I Write About Mental Health
There are few things I take more seriously, or personally, than mental health.
Not because it’s a trendy niche. Not because it’s “hot” in marketing circles. And not because it’s an easy sell. (If you’re a therapist or wellness provider, you already know that mental health is anything but easy.)
I write about mental health because I’ve lived with it. I’ve struggled through it. I’ve loved people who didn’t survive it. And I believe, deep in my bones, that the work therapists and healers do is not only valuable, it’s vital.
Being a mental health copywriter isn’t just a job. It’s a commitment to something much bigger than me: helping therapists help people who are hurting. If the words I write can play even a small role in someone finally reaching out for support, then I know I’m doing something worthwhile.
A Personal Story, A Professional Calling
For most of my life, anxiety and depression have been familiar companions. Not constant, not always visible, but present. Lingering in the background during seasons of high stress and surging to the surface during transitions, heartbreaks, or losses. Some days it’s a quiet hum, other days a full-body storm.
I’ve also lost friends and family members to suicide. I know the shock of the phone call. The hollow, disorienting grief that follows. The questions that never get answers.
If you’ve been there, you know. If you haven’t, I sincerely hope you never do.
This personal history doesn’t make me an expert in therapy or psychology, and I don’t pretend to be. But it does shape the way I approach my work. I understand the stakes. I know how difficult it can be for someone to admit they need help. And I understand the power of the right words at the right time.
That’s why I do what I do.
What Mental Health Copywriting Really Means
I’ve been a writer my whole life. In fact, my lifelong goal is to become a published author. But when I started copywriting for therapists, something clicked. I realized I could blend my skills with a personal mission. I can help therapists present themselves online with clarity and compassion. I can help their websites feel less clinical and more human. I can write words that gently say, “It’s okay to struggle. And it’s okay to ask for support.”
Being a mental health copywriter means I’m not just writing to sell a service; I'm also writing to help people. I’m writing to build trust. To reduce stigma. To tell the truth about what it means to be human, in all its mess and beauty and pain.
I get to translate the profound, often invisible work that happens in the therapy room into language that resonates with someone sitting alone on their couch, scrolling through options, wondering if anyone can actually help them.
That matters.
The Clients I Write For (and With)
I work with therapists, group practices, wellness centers, counselors, clinicians, and anyone in the mental health and wellness field. Some specialize in trauma. Some work with couples. Some offer ketamine therapy, EMDR, DBT, or parts work. Some are deeply spiritual. Some are deeply science-based. Many are both.
What they all have in common is this: they care deeply about the people they serve, and they need words that reflect that care. 💗
Most therapists I know didn’t enter this field to promote themselves online. They got into it because they wanted to help people heal. However, in today’s world, your online presence is an integral part of how you serve. It’s often the first impression a future client has of you. And if your message is unclear, generic, or buried under psych jargon, that person might click away, possibly forever.
That’s where I come in.
Through thoughtful, collaborative copywriting, I help you speak directly to the people you want to help. Not just through keywords (although those matter) but through authentic language that sounds like you. I ask deep questions. I hold space for your story. And I write with both the client and clinician in mind.
Copywriting for Therapists Isn’t Just Marketing, It’s Advocacy
I don’t believe in fear-based tactics or manipulative messaging. You’ll never see me write a headline that screams, “Are you broken? We can fix you!” (Ew, gross.🤢)
Instead, I believe in writing with nuance. With care. With respect for the intelligence and dignity of your future clients. I believe in creating copy that destigmatizes therapy, not dramatizes it.
When I write a therapist’s homepage, about page, blog, or Psychology Today profile, I’m not just building a marketing asset. I’m helping craft an invitation. One that says: “Come as you are. You’re not too much. You’re not alone. And healing is possible.”
Because here’s the thing: therapy saves lives. I know this. You know this. And I want more people to know it, too.
My Goal: Doing My Part (However Small)
I know I can’t change the world. I can’t bring back the people I’ve lost. I can’t take away anyone’s pain. But I can use my skills to help the people who help others.
I can write blogs that explain the signs of trauma in plain language. I can write landing pages that normalize asking for help. I can write bios that don’t sound like résumés, but like real people you’d want to sit across from in a therapy room.
That’s how I reduce stigma. That’s how I honor the losses I’ve felt. That’s how I stay connected to what matters most.
So no, I’m not just a mental health copywriter because it’s “my niche.” I’m a mental health copywriter because it’s my heart.
If You’re a Therapist, Here’s What I Want You to Know
You’re doing meaningful, life-changing work. And you deserve words that reflect that.
🌟👉🏼You don’t need to sound like every other therapist online. You don’t need to cram in every credential or modality. You don’t need to appeal to everyone, just the people you’re here to serve. 👈🏼🌟
You also don’t have to do it alone. Whether you’re building a new website from scratch or trying to update something that no longer suits your goals, I can help you find the words that feel like home.
I bring empathy, strategy, and lived experience to every project I take on. And I’d be honored to support the work you do, because I know how much it matters.
Ready When You Are
If you’re looking for someone who gets both the heart and the strategy behind copywriting for therapists, I’d love to connect.
Together, we can create copy that’s clear, grounded, and aligned with who you are, so the people who need you can finally find you.
Because mental health matters. Your work matters. And the right words can make all the difference.
Suzanne Griffin
Mental Health Copywriter | Website Copy + Blogs for Therapists
Helping therapists help hurting people – one word at a time.
