Why Every Therapy Blog Needs an Author Bio (and How to Write One)
Do people actually read those tiny author boxes at the end of therapy blogs? The answer is yes. And so does the all-important, all-seeing Google.
The reality is, most therapy websites don’t even have blogs. And the ones that do? They’re often outdated, jargon-heavy, or written in a way that feels more like a grad school paper than a conversation with a real human.
👂🏼Can you hear that? Opportunity is knocking. One of the simplest ways to address this is with an engaging, informative, well-written, and current blog that includes a strong author bio in each post.
An author bio isn’t just a throwaway detail. It’s a key piece of your SEO strategy, your credibility, and your connection with future clients.
As someone who specializes in SEO copywriting for therapists, I see this mistake all the time: therapists finally take the leap to add a blog, but they skip the bio. And that simple omission can quietly hurt your rankings and the trust you’re building with readers.
Let’s talk about why an author bio matters, what Google is looking for (hint: E-E-A-T), and how you can write one that strengthens both your online presence and your client relationships.
What Is an Author Bio on a Therapy Blog?
A therapy blog author bio is a brief section, typically located at the end of your post, that introduces readers to who you are, why you’re qualified to write on this topic, and how they can learn more about your work.
Think of it as a mini “About” page that travels with every blog post you publish.
Instead of just being a formality, it’s actually one of the trust signals on a therapist's website that readers (and Google) look for when deciding whether to take their words seriously.
You can take a look at the bottom of this very blog post to see my blog author bio, if you’d like to see what I mean.
Why Google Cares: E-E-A-T for Therapists
If you’ve been following SEO trends, you’ve probably heard of E-E-A-T:
Experience
Expertise
Authoritativeness
Trustworthiness
➡️Here’s a whole blog I wrote about E-E-A-T if you want a little more info.
These are the signals Google looks for when deciding whether your content is safe, accurate, and worth ranking.
Why does this matter so much for therapists? Because mental health is considered a “Your Money, Your Life” (YMYL) topic.
Google uses the term YMYL for content that can directly affect a person’s health, safety, finances, or overall well-being. In other words, if someone reads bad advice on these topics, it could seriously harm them. That’s why Google holds therapy-related content to a much higher standard than, say, food blogs or travel guides.
That’s where your author bio comes in. By including your credentials, experience, and a link back to your website, you’re showing both Google and potential clients that:
You’re a qualified professional who understands the topic.
You’ve worked with real people who face the struggles you’re writing about.
You’re a trustworthy source, not just another generic blog post written by a random content mill.
Without a bio, Google might treat your blog like any other piece of content online. With one, you’re signaling: This post was written by a real therapist who knows what they’re talking about.
✍🏼 A Quick Note About Author Bios and Ghostwriting
Now, you might be wondering: “If I don’t write my own blogs, won’t the author bio have to be my copywriter’s name instead of mine?” (You know, someone like Suzanne Griffin – Mental Health Copywriter?)
➡️Nope.⬅️ Here’s the good news: when you work with a professional copywriter, your blog is written in your voice, with your expertise front and center.
That means the author bio is still yours.
Your credentials.
Your specialties.
Your humanity.
My role as a mental health copywriter is to take the heavy lifting off your plate and translate your clinical knowledge into clear, client-friendly copy. Before I write a single word, I make sure I deeply understand your voice, tone, vibe, and feel. That way, the end result sounds like you, not like a generic “blog post.”
✨ Think of it as ghostwriting with integrity: your blog, your bio, your authority – without the late nights trying to force words onto a page.
Why Clients Care: Building Trust Before They Reach Out
Let’s step away from Google for a moment.
Imagine you’re a potential client, scrolling through therapy blogs because you can’t sleep at 2 a.m. You find a post that really resonates, maybe about high-functioning anxiety, trauma healing, or postpartum stress.
Ultimately, you look for the person behind the words. Is this advice from a qualified professional? Or just another internet listicle?
That author bio helps them feel reassured: Yes, this is a real therapist who understands people like me.
It might be the difference between clicking “Contact” and clicking away.
Few Therapists Blog. And Fewer Do It Well. 😬
Here’s something I’ve noticed as a mental health copywriter: most therapy websites don’t even have blogs. And the ones that do? Often they’re outdated, full of jargon, or written in a way that feels more like a grad school paper than a warm conversation.
That’s actually good news for you. Because if you take the time to add a blog and pair it with something as simple as a well-written author bio, you’re already setting yourself apart from 90% of therapists online.
It tells Google your website is active, trustworthy, and worth ranking. And it tells potential clients: This therapist cares enough to show up, share insights, and connect as a human being.
How to Write a Therapy Blog Author Bio That Works
Here’s a simple formula I use when writing bios for therapists:
Start with who you are.
Example: Joe Schmoe, PsyD, is a licensed clinical psychologist in Anywhereville
Highlight your specialty.
Example: He specializes in trauma therapy, EMDR, and helping high-achieving professionals manage anxiety and burnout.
Show your humanity.
Example: Clients describe him as collaborative, warm, and deeply invested in their growth.
Add a call to action.
Example: Learn more at [your website link].
💡 Tip: Keep it short (2–4 sentences) but specific. Generic bios like “Joe is a caring therapist who helps people feel better” don’t inspire confidence or clicks.
Where to Put Your Blog Author Bio
At the end of each blog post: The most common and expected place.
Sidebar or header: Helpful if you want your presence visible throughout the blog.
Author page: If you publish often, you can create a dedicated “About the Author” page that all bios link back to.
The key is consistency. Don’t hide your bio. It’s not bragging, it’s building trust.
Common Author Bio Mistakes Therapists Make
Leaving it out entirely. (The #1 mistake!)
Being too vague. “Jane is a therapist who likes helping people” won’t cut it.
Forgetting credentials. You don’t need alphabet soup, but at least include your license.
No link to your site. Don’t miss the chance to guide readers to your Services or Contact page.
A Simple Step Toward Stronger SEO
A therapy blog author bio may look like a small detail, but it carries real weight. It builds trust with readers, strengthens your SEO copywriting for therapists, and shows Google that you meet E-E-A-T standards. The result? A website that feels more credible, more client-friendly, and more likely to reach the people who need you.
And here’s the best part: you don’t have to figure it out alone. I’ll make sure your blogs sound like you – your voice, your tone, your vibe – while also giving you the SEO edge you need to get found. You keep the credit, the authority, and the trust. I handle the words.
✨ Ready to make your therapy website stand out with copy that connects and converts? Let’s talk.
FAQs About Therapy Blog Author Bios
Q: Do I really need an author bio on every blog?
A: Yes. An author bio builds E-E-A-T and reassures Google and clients your content is credible.
Q: How long should a therapy blog author bio be?
A: 2–4 sentences is ideal. Enough to show expertise and trust, short enough to hold attention.
Q: Should I include my credentials in my blog bio?
A: Yes. Adding your license and training is one of the most important trust signals for clients.
Q: Can I add personality to my bio, or should it stay professional?
A: Both. Lead with your credentials, then add a warm human detail to help readers feel connected.
Q: What if I have a guest blogger on my therapy site?
A: Always include their bio. If they’re not licensed, note their background and link to credible sources.
Suzanne Griffin is a mental health copywriter who helps therapists, group practices, and wellness providers across the US and Canada find the right words to reach the people who need them most. With nearly a decade of professional writing experience, she blends strategy, SEO, and empathy to craft content that builds trust with both clients and Google. Passionate about reducing stigma and translating clinical expertise into client-friendly content, Suzanne ensures therapists’ voices shine online. Based in Orlando, Florida, she can usually be found with her nose in a book, snuggling with her dog and cats, or brainstorming her next blog idea.
